Work / Odyssey

Odyssey

OBJECTIVE : To attract booklovers to the Odyssey Annual Sale, during festival season when almost all bookstores are on sale. SOLUTION : Promotional carry bags made to look like bookshelves were given away at the sale. These caught attention and effectively advertised the sale. RESULT : Our customers become our advertisers. Bookworms brought in more bookworms.

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AnythingSlider Expanding Demo